Work

About

Writing

15 min call

Work

About

15 min call

Work

About

Writing

15 min call

Capture more revenue from your flows

Capture more revenue from your flows

By lowering cognitive load on lead, booking, onboarding and activation flows.

By lowering cognitive load on lead, booking, onboarding and activation flows.

Verified by

7 reviews

19+ years in UX

Work highlights

Same traffic. More conversions. No gimmicks or dark patterns.

Ticket booking flow optimisation

Optimised the Spektrix ticket and donation booking flow to convert more of Reading Rep's growing audience. Read the case study

43.8%

Conversion increase

43.8%

Conversion increase

+£50-100k

Revenue per year

+£50-100k

Revenue per year

Lead flow that doubled solar conversion

Designed for clarity and speed across solar, battery and EVs. Benchmarked at 2× industry conversion. Used by EDF, Scottish Power, Santander and Duracell. Read the case study

2x

Lead conversion

50%

Sales conversion

Flow optimisation behind every card payment

80 flows designed, tested and iterated to balance conversion with trust. Built with Ipsos and the major card networks across six global markets. Read the case study

Billions

Transactions impacted

Six

Global markets

Low-cognitive-load flows for UCSF Neurology

Four dashboards designed with UCSF Neurology and Menlo Global Research to make executive function data clear for kids, parents, teachers and clinicians. Read the case study

3

Test rounds

4

User types served

Ticket booking flow optimisation

Optimised the Spektrix ticket and donation booking flow to convert more of Reading Rep's growing audience. Read the case study

43.8%

Conversion increase

+£50-100k

Revenue per year

Flow optimisation behind every card payment

80 flows designed, tested and iterated to balance conversion with trust. Built with Ipsos and the major card networks across six global markets. Read the case study

Billions

Transactions impacted

Six

Global markets

Lead flow that doubled solar conversion

Designed for clarity and speed across solar, battery and EVs. Benchmarked at 2× industry conversion. Used by EDF, Scottish Power, Santander and Duracell. Read the case study

2x

Lead conversion

50%

Sales conversion

Low-cognitive-load flows for UCSF Neurology

Four dashboards designed with UCSF Neurology and Menlo Global Research to make executive function data clear for kids, parents, teachers and clinicians. Read the case study

3

Test rounds

4

User types served

The same approach, every time

Data

Quantitative gives us the what and qualitative gives the why.

Design

Lowering cognitive load across four research-backed pillars.

Testing

To prove impact and deliver compounding value over time.

Kind words

Rob Stevens

Group Head of UX, GfK

"Fast, easy to work with and dependable at delivering high quality, innovative work."

Ria Jesrani

Former Head of UX, Ipsos

"During our partnership, we regularly received nearly perfect scores from clients."

Adrian Pearson

Founder & MD, Ledgerscope

"Exceptional personal service and flexibility. All the expertise of a big design agency."

Want to capture more revenue from your flows?

Let's talk it through, no pitch.

Book a 15 min call

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Want to capture more revenue from your flows?

Let's talk it through, no pitch.

Book a 15 min call

Copy email

Copied

©2026 Caboodle Digital Ltd

London, UK N1 7SR

Email me

Privacy

CRN 10034635 VAT GB234288795

©2026 Caboodle Digital Ltd

London, UK N1 7SR

Email me

Privacy

CRN 10034635 VAT GB234288795