Chris Godby

Product Designer

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Dark Patterns in UX (updated examples for 2026)

Dark Patterns in UX (updated examples for 2026)

Double diamond illustration

Stay Ahead with the Ultimate Human + AI Design Process

Double diamond illustration

Stay Ahead with the Ultimate Human + AI Design Process

UK VAT + Corporation Tax Calculator — How Much to Save?

UK VAT + Corporation Tax Calculator — How Much to Save?

Design Subscriptions are a Trap (For Both Parties)

Design Subscriptions are a Trap (For Both Parties)

A calculation metric card with chart

SaaS UX Optimization Calculator

A calculation metric card with chart

SaaS UX Optimization Calculator

TestReady — A Figma Prototyping Checklist

TestReady — A Figma Prototyping Checklist

The Pushback Principle: Understanding and Navigating Reactance Bias

The Pushback Principle: Understanding and Navigating Reactance Bias

SaaS Hero Section Swipe File — 150+ Winning Examples

SaaS Hero Section Swipe File — 150+ Winning Examples

Use Peak-End Rule to Increase Retention & Satisfaction

Use Peak-End Rule to Increase Retention & Satisfaction

The Self-Reference Effect: How Personal Relevance Creates Irresistible Digital Products

The Self-Reference Effect: How Personal Relevance Creates Irresistible Digital Products

9 Essential SaaS UX Best Practices That Drive User Retention

9 Essential SaaS UX Best Practices That Drive User Retention

Agency vs Studio vs Freelancer vs In-house: What’s Best For You?

Agency vs Studio vs Freelancer vs In-house: What’s Best For You?

The 8pt Grid: Consistent Spacing in UI Design

The 8pt Grid: Consistent Spacing in UI Design

Ship superior experiences

Rise above the noise.

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Ship superior experiences

Rise above the noise.

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©2026 Chris Godby

London, UK N1 7SR

Email me

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CRN 10034635 VAT GB234288795

©2026 Chris Godby

London, UK N1 7SR

Email me

Privacy

CRN 10034635 VAT GB234288795