I work closely with small teams doing big things. From solo founders and startups to innovation and research teams at large enterprises.
My main focus is using how people think to influence design decisions. I've found lowering cognitive load in most interfaces translates to better conversion and retention.
Credentials
Top 3% vetted by Toptal
Official HM Gov Supplier
5-star Clutch reviews
15+ years of experience
Skills
Product design
AI, SaaS & B2B products
UX strategy
Prototyping
Design systems
Web & branding
What to expect
Sprints
Sprints cover specific chunks of work. Fixed price, time and deliverables. For select clients I offer retainers too.
Async comms
To minimise wasted time, I send walkthrough videos, with follow-up calls when needed.
AI-enabled design
Only when it makes sense and not for judgement calls.
