Shipping a native AI HR SaaS product suite

Joe Brown

Founder & CEO, Hireable

"Their ability to convert a vision to a visual is incredible. We had no idea what good looked like until we met Chris and Lucy. We ended up with 3x value compared to what was expected from the initial contract."

Joe Brown

Founder & CEO, Hireable

"Their ability to convert a vision to a visual is incredible. We had no idea what good looked like until we met Chris and Lucy. We ended up with 3x value compared to what was expected from the initial contract."

Executive summary

Founder Joe had a vision for Hireable, an AI-native platform, trained on the behaviours of recruiters and hiring managers. But he needed a solid design and product strategy to achieve his next stage of growth.

Role

I worked as strategic design partner:

Live workshopping to bring focus to the core features and onboarding strategy
• Transform product features into a beautiful, modern interface and user experience
Design the end-to-end product, with core flows, design system, and prototypes

Outcome

Joe secured an initial investment, with additional funding rounds continuing to build on this foundation.

Scope

Prototyping

UI

Branding

Conversion optimisation

Strategy

Design systems

Product design

Personalised AI chat onboarding UX

As we scan the CV, instead of just a loader we introduce the user to their AI assistant to enrich the output.

Getting the user to value fast

Following the CV scan, the user gets an instant score and suggested improvements, all AI native.

Showing future value

Users' ultimate goal is to get a job, so once they create and optimise their CV, they can browse and apply for jobs that match it.

Unified job management

Job tracking is all over the place for many applicants. That means forgetting to follow-up and missed opportunities. We fix that by allowing users to track and manage key contacts and applications in one place.

Using AI in the right places

Get invited to an interview? Hireable lets you practice with an AI Coach tailored to that specific job. It's trained on specific questions and guidance from the Founder's expertise.

Giving the user control

Training for an interview can be daunting and you want to practice example questions without feeling overwhelmed. We therefore allowed the user to pause and restart before getting a report at the end.

Chrome extension saves logging in

No-one likes adding yet another login to their workflow, so the Chrome extension brings the power of Hireable to wherever the user is at the time. It also helps you save time filling out applications, networking and finding opportunities.

Boring but important settings

We made settings easy to tweak by providing sensible grouping and UI controls.

Got a product problem?

Let's talk it through, no pitch.

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Got a product problem?

Let's talk it through, no pitch.

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©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795

©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795